Hospitality Executive Exchange

What is HEE?


Hospitality Executive Exchange is a small, dynamic program made up of  35-40 invited select supplier partners in the hospitality industry with a focus on beverage and 40-50 invited food and beverage professionals with purchasing power of national or regional chain restaurants and hotels.  HEE focuses on relationships and conversations with a carefully crafted agenda that the entire HEE family follows to allow for a productive, yet relaxed way to get business done.  

Hosted Buyer Events


Hosted Buyer Programs have a proven track record of being productive and successful.  HEE is a leader in the hospitality industry of taking a unique format and adding in relevant components making it one of the most valuable programs in the hospitality marketplace.  

Fresh. Relevant. Productive.


Time is valuable. We know you have many choices in the industry and we hope to be one of those choices.   Our goal is to provide a high end opportunity that is turn-key and beneficial for you.  One idea can change the world.  Conversations create change.  Let's Get Started!  

How to Participate?


Send us an Email!

If you are interested in attending HEE as a select supplier partner or a hosted operator,  simply send us an email with your contact and company information and we will respond within 48 hours.  

Jen Robinson, The Pineapple Group LLC

Being Selected to Participate

One of the best things about HEE is the exclusivity of the program.  We really want our hosted operators and select supplier partners to feel relaxed while getting business done.  We look through all of our requests and select the best group for each location. 

Once I'm Confirmed, What Happens?

HEE is a very small program.  We limit our correspondence because we know you're very busy.   Once we confirm your participation and reserve your seat, we will send you a registration form to complete.  Simply send it back and we will take care of the rest.  

Travel. How is this booked?

HEE includes a travel preference form for all of our hosted operators to complete.  We will send out options on flight choices for your review before booking.  We always try to accommodate your preferences when possible.  Once your flights are booked, we send you the confirmed itinerary.  

For our select supplier partners, we provide airport information so you can book your flights accordingly along with the requested times of arrival and departure.  


The final overall HEE agenda is sent out appoximately 2-3 weeks prior to the start of the program along with your one-on-one schedule.  Included in this email is also your hotel confirmation and ground transportation information.  Easy.  Hassle-free.  Seamless.  

The success of the HEE program is everyone's participation in all of the agenda activities.  We have built lots of free time to check emails, take work calls, etc so we ask that all participants join us for every activity scheduled to ensure the best conversations.  

No Business Suits, Please.

HEE is a high-end, relaxed platform, but we prefer resort casual for all of our meetings.  We want you to feel comfortable while cultivating relationships.  So, no ties.  No suits.  

Resort Casual everyday.  

The Teddy MAC Award


The Chairman

Teddy McAleer was the Chairman of the HEE Advisory Board.  He was one of the brightest beacons in the hospitality industry.  He had a gift for making everyone feel like they were family.  He loved life and he lived it. 

An Ambassador for HEE

Teddy exemplified what the word hospitality was all about and meant.  He was a strong advocate and ambassador for The Exchange program.  He helped craft the foundation that we currently use today.  

Teddy Mac Award

HEE is proud to announce The Teddy Mac Award will  be given out once a year to an individual that exemplifies all of the qualities that Teddy lived everyday.  This award is to remember and honor our friend, our chairman, our colleague....but it is also given to an individual deserving to be recognized for their commitment to the industry.  

The 2017 recipient of the Teddy Mac Award was Beth Borkosky. Blue Chair Bay Rum.   Our 2018 recipient of the Teddy Mac Award is Stuart Melia, Brittenn Cocktail Productions.  


 If you have someone you feel deserves to be awarded the Teddy Mac Award, please send an email to Jen Robinson, with your nomination and why.  Our next presentation of the award will be at HEE East 2019. 

Live Twice the Life

Teddy was one of those rare individuals who could walk into any restaurant, hotel, bar, stadium or anywhere all alone and walk out with a whole group of new friends who became family.  We cherish our memories and we toast Teddy at every HEE program. 


   What is an Icon?  HEE is proud to present the Icon Award  to an individual  who has left a lasting legacy on  the hospitality industry through their dedication, passion, work, and contribution.    The HEE Icon Award is presented every 5 years.  


   ”Magic”  Michael  Werner &  Jimmy  Skeadas  - HEE Icons 2013

 Joe Smith - HEE  Icon 2018