HEE West - November 3-6, 2025 : The Great Beverage Expedition.

Hospitality Executive Exchange
Hospitality Executive Exchange
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  • More
    • Home
    • About HEE
    • Dates and Locations
    • Multi-Unit Operators
    • Select Suppliers
    • Welcome to the Family
    • HEE Advisory Council
    • Make a Difference
    • The HEE Family
    • The Exchange Awards

  • Home
  • About HEE
  • Dates and Locations
  • Multi-Unit Operators
  • Select Suppliers
  • Welcome to the Family
  • HEE Advisory Council
  • Make a Difference
  • The HEE Family
  • The Exchange Awards

Hospitality Executive Exchange

What is HEE?

Created for the Industry, By the Industry

Created for the Industry, By the Industry

Hospitality Executive Exchange is a small, dynamic program made up of  45-55 allocated select supplier partners in the hospitality industry with a focus on beverage and 50-60 food and beverage professionals with purchasing power for beverage programs with concepts at national or regional chain restaurants and hotels.  HEE focuses on relat

Hospitality Executive Exchange is a small, dynamic program made up of  45-55 allocated select supplier partners in the hospitality industry with a focus on beverage and 50-60 food and beverage professionals with purchasing power for beverage programs with concepts at national or regional chain restaurants and hotels.  HEE focuses on relationships and conversations with a carefully crafted agenda that the entire HEE family follows to allow for a productive, yet relaxed way to get business done.  

Created for the Industry, By the Industry

Created for the Industry, By the Industry

Created for the Industry, By the Industry

HEE  has a proven track record of being productive and successful.  HEE is a leader in the hospitality industry of taking a unique format and adding in relevant components making it one of the most valuable programs in the hospitality marketplace.   


HEE is a family.   We don’t use that word lightly, and it truly describes the atmosphere o

HEE  has a proven track record of being productive and successful.  HEE is a leader in the hospitality industry of taking a unique format and adding in relevant components making it one of the most valuable programs in the hospitality marketplace.   


HEE is a family.   We don’t use that word lightly, and it truly describes the atmosphere of our colleagues while at the HEE program, but moreso, once you return to your day-to-day roles.  The HEE family is a year long resource available for you. 

Fresh. Relevant. Productive.

Created for the Industry, By the Industry

Fresh. Relevant. Productive.

Time is valuable. We know you have many choices in the industry and we hope to be one of those choices.   Our goal is to provide a high end opportunity that is turn-key and beneficial for you.  One idea can change the world.  Conversations create change.  


HEE carefully cultivates a custom agenda for each and every program, with real conve

Time is valuable. We know you have many choices in the industry and we hope to be one of those choices.   Our goal is to provide a high end opportunity that is turn-key and beneficial for you.  One idea can change the world.  Conversations create change.  


HEE carefully cultivates a custom agenda for each and every program, with real conversations surrounding beverage, beverage programming and strategies.  

How to Participate?

Send us an Email!

If you are interested in attending HEE as a select supplier partner or a multi-unit operator  or  agency  partner,  simply send us an email with your contact and company information and we will respond within 48 hours.  


Jen Robinson, The Pineapple Group LLC

jen@thepineapplegroup.net


Being Selected to Participate

One of the best things about HEE is the intimacy of the group.  We really want our valued  operators partners  and select supplier partners to feel relaxed  and  comfortable while getting business done, which is why we have an allocated number of seats in various categories providing a diverse group of participants.  

Once I'm Confirmed, What Happens?

HEE is a very small program.  We limit our correspondence because we know you're very busy.   Once we confirm your participation and reserve your seat, we will send you a registration form to complete.  Simply send it back and we will take care of the rest.  

Locations

HEE always strives to find a location that provides a unique backdrop for the program.   Being inspired is one of our priorities when we select a venue. 


Agendas

The final overall HEE agenda is sent out appoximately 2-3 weeks prior to the start of the program along with your one-on-one schedules and any final details.  Easy.  Hassle-free.  Seamless.  


The success of the HEE program is everyone's participation in all of the agenda activities.  We have built lots of free time to check emails, take work calls, etc so we ask that all participants join us for every activity scheduled to ensure the best conversations.  

No Business Suits, Please.

HEE is a high-end, relaxed platform, but we prefer resort casual for all of our meetings.  We want you to feel comfortable while cultivating relationships.  So, no ties.  No suits.  


Resort Casual everyday.   **For each program, we will  have a fun, overarching theme incorporated into our activities and schedule, and we have seen great enthusiasm for these fun agenda activities, with everyone dressing according to theme.  This is optional.  

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