The MOST Talked About Program in the Hospitality Industry!

HEE 2020


Join the Conversation!   HEE West 2020 planning is underway!  Known for our custom agendas that are fresh, relevant and focused on conversations, HEE West will be Reaching for the Stars on May 4-7, 2020 at the beautiful Hilton Lake Las Vegas.  

Beverage is our Business!


HEE is a small, dynamic  program that focuses on relationships and conversations surrounding beverage and beverage strategies through-out the entire program.  Face-to- face meetings, interactive round-tables, tastings, pairings, and more allow opportunities to exchange ideas, insights and information with your peers.  HEE showcases education and training through every application of our program.  

Join the Conversation! Trade Only Program


On-Premise multi-unit operators of restaurants, hotels, resorts, airlines, cruise-lines,  theme-parks, stadiums, nightlife, golf clubs, and bars are hosted free with approved registration thru the sponsorship of our 

non-alcohol suppliers.   If you have direct responsibilities, for your beverage program,                       Send us a note today!   

Our valued select supplier seats are also allocated, so if you have a product or service that is part of the beverage industry, we’d love to learn more about you, your company and product/services. 

The Exchange Difference

One on One Meetings


No pressure.  Pre-scheduled meetings in a relaxed and high end CEO style atmosphere.  The foundation of HEE are our face-to-face meetings in multiple sessions balanced educational rountables and applicable networking.

Educational Roundtables


Real Conversations on fresh, relevant topics and issues where we can exchange insights, ideas and information.  Discover new ways to handle issues, challenges as well as gain inspiration from your colleagues.  



Team Building.  Outdoor Lunches and Dinners.  Networking Breaks.  Relaxed.  Productive.  No stress.  No Hassle.  HEE makes the most of your time during the program facilitating engaging ways to interact with your peers while providing the education and training of product and service applications.  

Fresh. Relevant. Productive.

An Experience


Hospitality Executive Exchange strives to be unique, different and out-of-the box making the program one of the freshest in the marketplace.  Our goal is to create a one-of-a-kind experience for you to share with your peers and colleagues while gaining valuable insights, ideas and information.  



HEE wants inspiration to happen from all aspects of the program, not just the content and activities.  We search to pick the perfect backdrop for our conversations because we feel it represents who we are during the 2 1/2 days we spend together.  



HEE believes the platform of a small, intimate group really provides opportunities that foster relationships and productive conversations which is why the program is exclusive and allocated.  We know that your time is valuable.  

Contact Us

We'd Love to Hear From You!

Reserve Your Seat Today!

HEE is one of the most talked about programs in the hospitality industry!   Seats are allocated making it one of the most intimate programs focusing on relationships & conversations with your beverage strategies and opportunities at the core.  

If you are interested in participating as a select supplier or multi-unit operator, please contact us today.  The ROI on small, intimate programs has shown great benefits and will be value added to your calendar.  

Hospitality Executive Exchange

(662) 816-4426