Join the Conversation.
Mark Your Calendar!
Join the Conversation! Trade Only Program
More than a Conference!
Hospitality Executive Exchange (HEE) is a premiere program in the beverage marketplace that offers a fresh alternative and approach outside of a traditional conference.
Mark Your Calendar!
HEE West
November 3-6, 2025
Grand Hyatt Indian Wells
Indian Wells, CA
”The Great Beverage Expedition”
Navigating Global Influence
.
More than a Conference!
Join the Conversation! Trade Only Program
More than a Conference!
HEE is a small, dynamic program that focuses on relationships and conversations surrounding beverage and beverage strategies through-out the entire program.
The format of the program includes:
Face-to- face meetings, interactive round-tables, tastings, pairings, and custom out-of-the-box agenda activities, which allow for valua
HEE is a small, dynamic program that focuses on relationships and conversations surrounding beverage and beverage strategies through-out the entire program.
The format of the program includes:
Face-to- face meetings, interactive round-tables, tastings, pairings, and custom out-of-the-box agenda activities, which allow for valuable opportunities to connect with peers in a non-traditional format.
HEE is an experience. We carefully cultivate the agenda for each and every program, so that it is fresh, balanced and aligns with industry conversations for each program.
HEE has been successfully creating and executing a one-of-a-kind program for 17 plus years.
Join the Conversation! Trade Only Program
Join the Conversation! Trade Only Program
Join the Conversation! Trade Only Program
HEE is for YOU.
HEE is a program that was launched from a dinner conversation among industry colleagues, within the beverage industry with one purpose - to create a way for beverage professionals to come together without the crowds, the masses or stress of being pulled here and there to have
HEE is for YOU.
HEE is a program that was launched from a dinner conversation among industry colleagues, within the beverage industry with one purpose - to create a way for beverage professionals to come together without the crowds, the masses or stress of being pulled here and there to have engaging conversations surrounding top of mind topics.
HEE focuses on YOU, the executive, and through our unique and relaxed format, it provides the perfect opportunity to foster and grow relationships.
HEE is a Family. This is something that we take to heart with each and every program and every individual who participates becomes part of the HEE family, a network of resources that last beyond the program for outreach as needed.
The Exchange Difference
One on One Meetings
One on One Meetings
One on One Meetings
While, the core of our program are our face-to-face meetings, many have a picture of exhausting speed dating…. And HEE is the exact opposite of this description. Every component of the HEE format is laid back and relaxed, while being extremely productive
.
The face-toface meetings are not a
While, the core of our program are our face-to-face meetings, many have a picture of exhausting speed dating…. And HEE is the exact opposite of this description. Every component of the HEE format is laid back and relaxed, while being extremely productive
.
The face-toface meetings are not all at one time, but carefully divided into 3-4 different sessons that are balanced between networking, education, meals and other activities.
Pre-scheduled meetings in a relaxed and high end CEO style atmosphere which have been found to be very productive and beneficial.
Education
One on One Meetings
One on One Meetings
Real Conversations on fresh, relevant topics and issues determined by our participants for each and every program.
Out-of-the-Box, Focused, Strategic and Productive conversations allowing our HEE family to come together in a comfortable way.
Discover new ways to handle issues, face challenges or learn about trends and technology in ap
Real Conversations on fresh, relevant topics and issues determined by our participants for each and every program.
Out-of-the-Box, Focused, Strategic and Productive conversations allowing our HEE family to come together in a comfortable way.
Discover new ways to handle issues, face challenges or learn about trends and technology in applicable ways, as well as gain inspiration from your colleagues.
Each HEE program is custom and never duplicated and learning should always be FUN!
Networking
One on One Meetings
Networking
Team Building. Happy Hours. Breakfast Chats. Outdoor Lunches and Dinners. Networking Breaks. Tastings. Out -of-the-Box Agenda Activities. Supplier Marketplace Activations.
Relaxed. Productive.
No stress. No Hassle.
HEE makes the most of your time during the program facilitating engaging ways to interact with your p
Team Building. Happy Hours. Breakfast Chats. Outdoor Lunches and Dinners. Networking Breaks. Tastings. Out -of-the-Box Agenda Activities. Supplier Marketplace Activations.
Relaxed. Productive.
No stress. No Hassle.
HEE makes the most of your time during the program facilitating engaging ways to interact with your peers while providing the education and training of product and service applications.
Fresh. Relevant. Productive.
Not Just a Conference
Small meetings are “IN”
Not Just a Conference
Hospitality Executive Exchange strives to be unique, different and out-of-the box making the program one of the freshest in the marketplace. Our goal is to create a one-of-a-kind experience for you to share with your peers and colleagues while gaining valuable insights, ideas and information.
Atmosphere
Small meetings are “IN”
Not Just a Conference
HEE wants inspiration to happen from all aspects of the program, not just the content and activities, but a comfortable atmosphere for everyone to enjoy. We search to pick the perfect backdrop for our conversations because we feel it represents who we are during the 2 1/2 days we spend together.
Small meetings are “IN”
Small meetings are “IN”
Small meetings are “IN”
HEE believes the platform of a small, intimate group really provides opportunities that foster relationships and productive conversations which is why the program has such tremendous value and benefits for getting business done. We know that your time is valuable.
Give Back Today!
Donate today to make a lasting impact on our industry for future generations.